This is typically where our MLS listings are uploaded to...
I am in touch with Realtors® all over this country and nearly to a person they are happy with how busy things have been since the beginning of the year.
It isn’t that I think the market is suddenly turning around. I do think that the extended home buyers’ tax credit is going to give a boost to buyers, and new listings will be coming on to match demand.
How do you compete if you are selling in a market with a shrunken buyers’ pool? The old saying that the three factors that determined how well a home would sell- location, location, and location- may have some truth in it, but where your home is situated is not a factor you are likely to be able to do something about.
You can do something about 3 other factors. Pricing, condition and marketing are all things that you can take some control in. Price and condition are intertwined, I think- you need to be one of the best priced homes in size and condition bracket in order to expect a reasonable time on market- and keep in mind that time on market is nothing like it was 5 years ago. At last check in the Leominster market, average days on market was more than 150 days.
As far as marketing- most homes in our MLS are broadcast over a wide range of online venues including Google base. The spread of marketing for nearly all listings tends to be pretty wide. Inventiveness is what sets one agent’s marketing apart from another.
What does the video look like? The warmer and more inventive the better. Check out this one that we had made for a home that we are marketing, located at 47 Dana Rd., Petersham, MA. The home is beautiful and the video showcases that, but in addition to that you get a real sense of the location and the floor plan- two things that buyers have told us over and over again that they are most interested in.
It is important in this market to think outside of the box and present properties in new and interesting ways. Your Realtor® needs to understand the market, but it is also important that he understands the psychology of the buyer in order to be able to showcase your home to its best advantage. Questions about listing your home? Call me at 978-537-6401 extension 24 and we can discuss ideas specific to your needs.
